Fiji High Commission in New Zealand Advances Trade Returns Through Engagement with CJ Panpac
04/03/2026Published On: 04/03/2026
Loloma Fiji’s expanding footprint in the New Zealand market is delivering tangible returns on Fiji’s economic diplomacy efforts, as highlighted during the New Zealand Gift & Homeware Fair 2026 in Auckland.
The Fiji High Commission team in Wellington, led by High Commissioner H.E. Ratu Inoke Kubuabola, joined Fiji’s Auckland-based Trade Team — Business Development Manager Mr. Kritesh Maharaj and Trade and Marketing Officer Ms. Jessica Gounder — in supporting the Fiji booth at the Fair. The delegation also included Second Secretary Mr. Samuela Kanakatakata and Consular Officer Mr. Emosi Simolo.
The visit centred on maximising the return on Fiji’s investment in trade promotion and market access initiatives, with Loloma Fiji serving as a clear case study of commercial success translating into national economic gain.
As a pioneering Fijian skincare brand, Loloma Fiji continues to receive strong market validation in New Zealand, with growing consumer demand for its natural, ethically sourced, and innovative product range. Positive customer reception reflects strengthening brand equity — a key intangible asset that enhances Fiji’s reputation as a premium Pacific producer.
A significant milestone was Loloma Fiji’s successful entry into a top-tier baby retail chain in New Zealand — the first time a Fijian skincare brand has achieved placement at this level.
High Commissioner Kubuabola commended Loloma Fiji’s leadership and innovation, noting that such achievements validate the strategic role of Fiji’s diplomatic and trade missions in converting representation abroad into measurable economic outcomes.
The collaboration between the High Commission and its Auckland Trade Team illustrates how targeted government support can leverage private-sector entrepreneurship to generate foreign exchange earnings, support local employment in Fiji, and build long-term market resilience.
Loloma Fiji’s growth trajectory reinforces that investment in economic diplomacy yields compounding returns — strengthening bilateral trade ties between Fiji and New Zealand while elevating the global profile of Fijian-made products.
