Expo opens new pathways for Fijian made products in China
14/11/2025
Historic meeting between Prime Minister Rabuka and Prime Minister Takaichi further strengthens Fiji-Japan relations
14/11/2025Published On: 14/11/2025
The Fiji Pavilion at the 2025 China International Import Expo (CIIE) in Shanghai – witnessed the introduction of Bula Coffee, a Fiji Company, which quickly became one of the standout attractions and a powerful testament to Fiji’s emerging premium export capabilities.
Throughout the six-day exhibition, Bula Coffee’s vibrant booth drew large crowds, with visitors queuing to sample their unique, ethically sourced coffee. The company’s engaging presentations and product demonstrations captivated both trade professionals and consumers, generating unprecedented interest in Fiji’s specialty coffee segment.
Bula Coffee founder Mr. Luke Fryett expressed great enthusiasm about Bula Coffee’s impact: “The remarkable response to Bula Coffee at CIIE demonstrates the tremendous potential for Fijian specialty products in the Chinese market.
“Their success story perfectly illustrates how Fijian companies can capture the attention of Chinese buyers through quality, authenticity, and compelling brand storytelling. This platform, with the strong support of the Fiji Embassy in the People’s Republic of China has opened doors that will significantly accelerate our growth and presence in China.”
